Vendor
Empowering technology vendors to grow faster across the Middle East.
Our Services
At Channelyt, we deliver an end-to-end suite of services tailored to support technology, IoT, digital signage, and AV vendors in achieving scalable growth across North America, EMEA, and the Indian Subcontinent.
Our role goes beyond that of a traditional distributor—we operate as your strategic channel enablement and execution partner, embedding ourselves within your ecosystem to drive long-term success.
1. Channel Sales Management
We serve as an extension of your sales organization, driving revenue and partner engagement across all key verticals—enterprise, government, education, and retail.
Our services include:
- Inside and field sales teams trained in your product portfolio
- Partner recruitment, onboarding, and activation
- Reseller engagement through direct outreach and relationship building
- End-user demand generation and deal registration support
- Opportunity qualification and pipeline acceleration
- Strategic account management with quarterly performance reporting
2. Business Development & Market Expansion
We identify high-potential market opportunities and connect vendors with the right alliances to expand regionally.
We deliver:
- Market entry strategy and territory mapping
- Identification of top-tier distributors, resellers, and integrators
- Facilitation of OEM, ISV, and solution partner relationships
- Representation in trade shows, roadshows, and partner meets
- Vertical-specific GTM campaigns and solution bundling
3. Marketing & Lead Generation
Channelyt executes high-impact, vendor-funded marketing campaigns designed to generate qualified leads and elevate your brand’s visibility.
Our offerings include:
- Joint marketing planning with localized execution
- Digital marketing: SEO, paid ads, email campaigns, social media
- Physical and virtual events: product launches, webinars, roadshows
- Development of co-branded content and sales collateral
- Regional PR and media coverage coordination
- Custom landing pages and lead capture campaigns
4. Channel Enablement & Training
We empower your channel ecosystem with localized training, tools, and real-time support to ensure partner readiness.
We manage:
- Sales and technical training programs (onsite and virtual)
- Channel playbooks, battle cards, and onboarding kits
- Incentive schemes and MDF program management
- Learning management system (LMS) integration and usage tracking
- Certification programs and rewards
5. Vendor Program Management
We execute and scale vendor programs with full transparency, accountability, and compliance.
Our support includes:
- Quarterly business planning and KPI tracking
- MDF utilization planning and ROI measurement
- Partner tiering and performance management
- Competitive insights and pricing intelligence
- CRM integration and real-time reporting dashboards
6. Supply Chain & Logistics Coordination
We optimize product flow through effective collaboration with regional logistics and distribution partners.
We offer:
- 3PL coordination for regional warehousing and delivery
- Inventory forecasting and demand planning
- Last-mile delivery and reverse logistics
- Regional import/export compliance and documentation
- Distributor performance audits and SLA governance
Join the Channelyt Network
Partner with us to accelerate your go-to-market strategy across the Middle East & India. Let’s unlock new opportunities together.